What does this all mean!
Well dear reader, it means that Google have changed their secretive algorithm and added another few dozen tweaks. Google's ambition is (and they are definitely right that this is needed) to ensure when you search for a term you get the most relevant result. Unfortunately in the real world the results are e dramatically affected by what is called Search Engine Optimisation (SEO). The problem is that Googles change is affecting some sites dramatically and some sites not at all so the application of their updated algorithm is inconsistent and will take some time to stabilise.
If SEO did not exist and everything was natural it would mean you get a more relevant result but and it is a big but if your competitor is optimising their site and Google has not penalised them they may be above you in the ranking you will get less business from the web.
So for the moment the only option is to make sure your site is as optimal as possible. This means fresh content, lots of quality back links and good social media.
TCRM can use all the techniques Google agree with (White Hat) and we will always ensure our sites are built to the standard Google wants. But there is a slogan that is becoming more important and that is "Content is king".